"It's hard to figure which of Potter's readers - young or
old - will enjoy this display more." The Washington Post
"If ever there was a museum show for little children, this
is it. Photographs and watercolors are hung at a six-year-old's eye level; wall texts are written in clear and simple
language; the video is charming; and the interactive tour of Beatrix Potter's home in England's Lake District is so easy to
manipulate, even an adult can do it." The Washingtonian
"eMoot's application of technology has been perfect; enabling us to
present appropriately a depth of collections and other content that might otherwise have been indigestible." Elizabeth Booth, Frederick Warne & Co.
Brief: To
design and produce an exhibition celebrating 100 years of publication of Beatrix Potter's The Tale of Peter Rabbit
by Frederick Warne & Co. The exhibition was to include a display of Beatrix Potter's original art from the
collections of the Victoria and Albert Museum, London, and from the Frederick Warne archive.
The Project: Working closely with Frederick Warne & Co. and Lord Cultural Resources, eMoot designed the exhibition, designed and produced the software for a set of virtual walks around the Lake District, and produced a video presentation to be shown at the front of the exhibition.
In one of the opening weekends alone, the exhibition received 15,000 visitors.
Key exhibition features...
All 23 of Beatrix Potter's "little books", including a giant projected "little book" introducing some of the characters.
Presentations of Potter's scientific work including her theory on the germination of spores.
A giant flower pot and vegetables.
Photographs of Beatrix Potter with her family and friends taken by her father, an early expert in the field of photography.
360° virtual walks around Potter's famous Hill Top garden in the English Lake District.
A story-tellers tree, where young visitors will hear Potter's tales read aloud.
Creative director Tony Lawrence lead the project for eMoot...
"Tony immediately understood the content, and gave it a wonderfully
sensitive treatment, lending a physical shape to what had previously only been our shapeless ‘ideas'. In my opinion, his involvement
in the exhibition was the catalyst for its success; without him we could never have realised such a fantastic show that so perfectly
captures the spirit of Beatrix Potter, and so obviously captivates all who visit it." Elizabeth Booth, Frederick Warne & Co.
The Exhibition Entrance
